Steve Kietz



Reliant Funding
4:30 PM - 4:55 PM

Friday March 31, 2023

Understanding the Targeted Marketing of Business Credit Cards to VC-Backed Startups

  • How to define the addressable market for targeting business credit cards to startups
  • What’s the best channel strategy to reach the target
  • What are the key differentiators in the value proposition to attract this unique segment
  • How to develop brand advocates to support social media marketing
  • How to make credit decisions when your target market customers are pre-revenue